How to Write Good Quality Articles to Improve Blogger's Ranking
Your blog is only as good as your contents. It means that the quality of your articles is the most important factor which will determine your blog's ranking. After all, website ranking is heavily influenced by how relevant your article is to users.
You may have an optimized blog theme and good domain name. You may also know a lot of good keywords. However, those things will not help your Blogger website to appear on the top 10 Google Search page result if your contents are not well-written.
Good quality articles is also an essential ingredient in order to get AdSense approval in Blogger. It is true that your blog does not need to have good ranking in order to be accepted by AdSense. Nevertheless, a website which contains low quality articles will be rejected.
Content and Quality Indicators
Does your writing contain original information?
It is imperative that your blog should never infringe other people's copyright. Do not copy other people's content without providing additional value to the original source. Google Question Hub may be able to assist you to provide original ideas. Strive to be unique!
Does your writing contain complete description of the topic or keyword?
Knowing good topics or keywords is not enough. You need to expand those keywords and turn it into a complete article. You need to explain the topic or keywords that you have chosen.
Does your writing insightful analysis and interesting information that is beyond obvious?
A lot of bloggers seem to fail to provide information that is already obvious and widely available. You need to be different from other websites. For example, you want to write an article about book review. You need to provide deep analysis on the book, not just describing the plot and the characters.
You may need to do a comparative analysis by comparing it with others books. You may also need to draw a parallel on how relevant the book is to today's value and so on.
Is your article just a simple rewrite from single source?
It is important to avoid creating an article based on just one source. You need to acquire a lot of information based on multiple sources. You also need to rewrite them in your own way so that you can provide additional value and originality. Do not use tool to spin sentences, writing is all about expanding the original idea.
For example, you want to write about current news related to China's aggressive border expansion against India. You acquire your information from multiple news outlets and rewrite them in your own way. You may also put additional information which is not included in the original source, such as the history of the conflict and the economic implication, and thus you add value and originality.
Does your article have a good title or headline?
Good title will attract potential visitors to click your website. Your title should be descriptive and summarize the content of an article. It should not bee too long or too short. based on Better Ads Standard, the ads density should be no more than 30% of your overall article.
Is your article mobile friendly?
Google prioritize mobile users. An article which can be viewed from mobile device properly will rank better. Therefore use good formatting style . Choose the size and the style of your font wisely. Use paragraph and spacing!
Comparative Indicator
Is your writings better compared to other website which discuss similar topic?
Do not just follow other people idea. Instead, you need to be better than the original inspiration. For example, your competitors write about tutorial on how to create a blog but they do not provide pictures and their instruction is confusing. You can write about similar topic and improve it by providing better instruction and images.
Do you write contents based on visitor's interest?
You need to write content based on the visitors' needs. Guessing keywords is not good idea. Writing an article based on keywords which may rank well is also not enough.
You need to make sure that the keywords are actually used by potential users. Do people actually use the keywords to search for relevant article? You can analyze what type of contents are searched by visitors using Google Search Console query data and Google Trend. Google Question Hub is a also a good tool to gauge what visitors are looking for in Google search.
Conclusion
Writing good quality article takes a lot of practice. The indicators will help you to determine how you should write your articles. Knowing a popular keyword s not enough. You need to turn it into a good article.
Ask yourself and answer all of the question above honestly. Fix your content based on how you answer the questions. You are the one who actually know the most about your own content. The questions act as a self assessment. It is up to you to improve them.
You need to try to follow the indicators as best as you can whenever you write a new article. It provides you with general guideline on how to improve your ranking by improving your article's quality. Having good quality article will be the source of your traffic because people will keep visiting.
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