How to Set Up Email Subscription for Blogger using Google FeedBurner

Having a lot of subscribers is an important factor in order to have sustainable Blogger's traffic in the long term. Visitors often visit your blog only once and read one or two relevant articles then they usually will leave.

They tend to neglect that your blog may publish more relevant contents in the future. However, it is possible to ensure that these visitors will come back by setting up email subscription using Google FeedBurner.

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Google owns FeedBurner since 2007. This service is compatible with Blogger, which is also one of Google's products. FeedBurner is quite reliable when it comes to delivering  notification straight to your subscribers email.

Multiple loyal subscribers will be a valuable assets to your blog. Google's algorithm which determines website ranking is updated regularly. Your blog may suffer from decreasing ranking due to the update. As a result, your traffic could be dropping.

Subscribers, however, will still come back to visit your website and thus your traffic can stay stable. Subscribers are not affected by changes in website ranking because they visit your website directly from their emails.

Setting up an email subscription is also good for the visitors who love your blog's contents. They will be interested to receive notification whenever you publish new articles. Subscription will help the fans of your website to receive timely updates.

Read also: How to Index Blogger Post Using Google Search Console Tool - Basic Search Engine Optimization

Follow the following steps in order to set up Google FeedBurner for Blogger:

You do not need to create an account for using FeedBurner because it's a Google product. You only need to sign-in to you Google account when you visit the website for the first time.

In order to use FeedBurner, you need to know what your blog feed is. Blogger's feed url is generated automatically. By default, your blog feed is:

https://yourblogname.blogspot.com/feeds/posts/default https://yatimdesa.blogspot.com/feeds/posts/default //my blog feed, for example

Copy your blog's feed url to the FeedBurner and press Next