Feedburner to Shutdown Email Subscription Service - Blogger's FollowbyEmail No Longer Supported

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30 Sep, 2024
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Feedburner is slowly being killed off by Google. The 14 years old feed management provider will terminate its email subscription service in July 2021. For Blogger users, this news is quite worrying. 

FollowbyEmail widget is a Blogger feature that allows your visitor to subscribe to your blog. Whenever you publish a new article, your subscribers will be notified by emails. Unfortunately, this widget is tied to Feedburner's email subscription service. Therefore, FollowbyEmail feature will also be phased out. 

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    • Most visitors will not bother to subscribe to our blog, that's the reality of the current situation. In that respect, losing FollowbyEmail is perhaps not going to be a big deal.

    However, from different point of view, this change may threaten the existence of Blogger. Losing widgets one by one will surely kill this blogging platform one day. It also shows that Google will not hesitate to terminate its own product, even though it still being utilized by a lot of people.

    Contrary to WordPress who adds more functions every updates, Blogger is terminating a lot of its features. Despite the new massive update in 2020, Blogger doesn't seem to add new feature at all. Moreover, the new update was quite glitchy and broke several functionalities. Even today, the AdSense monetization feature is still quite buggy.

    The lack of widgets, reductive updates, and bugs may turn off current fan base and chase away potential users. The future of Blogger is questionable in this regard.

    Read also: How to Write an AdSense Friendly Article for Beginner Bloggers

    What will happen from now on?

    You will no longer be able to install the widget in newly created blog. The widget functionality will be deprecated and no automated email will be sent to your subscribers anymore. Other than that, your blog should function normally, just as the usual.

    What should you do? 

    If you have a lot of subscribers, I suggest you to How to Solve AdSense Policy Violation "Site Behavior: Navigation"

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