Does Enabling Google AdSense Affect Blogger Website Ranking?
Google has explicitly stated that participating in AdSense program does not affect your website's position in the search results.
It means that your Blogger websites will not be penalized by Google even though you are displaying AdSense advertisements on your blogs.
AdSense ads are not counted as a part your blog's contents. The AdSense ad code will not interfere with Googlebot's ability to crawl your website.
Google uses PageRank technology to determine your website position in the search results. This technology doesn't get affected by AdSense. Therefore, your blog's Inserting link in Quora Answers - Will It Increase Blogger Website Page Rank?
Some of your posts may have lower score, while your other posts may have better score. The purpose of Page Speed Insight is to help you to optimize pages with low score.
A website with low Page Speed Insight score may rank on top just fine if the contents load fast in the real-world. As I have stated before, Google uses a complicated algorithm with multiple factors to determine ranking so there is no need to be too obsessed with Page Speed Insight score.
Optimize all you can, not just the page speed score but also the quality of your content.
Read also: How to Use Native Image Lazy Loading to Speed Up Blogger Websites
Core Web Vitals and AdSense
Core Web Vitals are a set of metrics which will be used as a new ranking signal. Basically, they will measure how user-friendly your website is. There are three elements that make up Core Web Vitals:
- First Input Delay (FID), measure interactivity.
- Large Contentful Paint (LCP), measure the biggest element which get loaded first.
- Cumulative Layout Shift (LCS), measure your theme visual stability.
The metrics will be implemented next year so bloggers are preparing for the coming changes. I'm still learning about Core Web Vitals right now so I can not talk about it in detail.
In the mean time, all I can say is that Core Web Vitals can be estimated by Page Speed Insight test. You can also see your blog's core web vitals status from Google Search Console.
| image lazy-load for Blogger, go check it out! A good Blogger theme should have a clean design without too many third-party scripts. Lighter themes such as Fiksioner and Textrim have good Core Web Vitals performance. Does AdSense affect the loading time of the first biggest element?If the first thing which gets displayed on a page takes long time to load, you will have bad LCP performance. Based on my understanding, advertisements are not counted as an LCP so AdSense will not interfere with this metric. Inserting an image and a video on top of your post might be bad for your LCP because they take longer to load. I personally prefer to have texts to load first, then have images and videos below the fold. Does AdSense cause layout shift?A good Blogger theme should be able to handle AdSense ads without breaking its visual element. If putting ads breaking your blog's look then you have a bad theme. Does putting ads shifted your blog's formatting too badly? A good Blogger theme should have good ad space which will not interfere with the layout. Read also:
Advice From John Muller regarding combining Google products |
